With Saved Behaviors and Metrics, you can create clear building blocks for analysis across all your boards and reports, enabling teams to spend less time aligning on definitions and more time making decisions.
Saved Metrics
Create
Recent
Viewed Homepage
Sign Up Funnel
Viewed Marketing Page
New User Retention
New User Retention Rate
Sign Up Conversion Rate
All
Clicked Login
Account Created
Sign Up Funnel
Our Core Sign Up Funnel
Viewed Homepage
then
Clicked Sign Up
then
Started Profile Creation
then
1
2
3
Creator
Hans Li
Owner
Neha Nathan
2,073
9.21M
+2
Metrics measure the performance, progress, or success of different aspects of your product or business. They are always measurements which are based on a single event, behavior, cohort, or profile.
Metrics are measurements. All metric blocks you build with the query builder in Mixpanel are metrics that can be saved. You're now able to save an event, behavior, profile, and cohort measurements as a metrics.
Each metric uses a consistent structure, so your team can define it once and use it anywhere.
What is the
What is the
Measurement Type
conversion rate
of
Profile
users
who made it through
Conditions
all steps
of the
Behavior
Sign Up Funnel
Metric Name
Behavior Name
Step 1
Step 2
Step 3
Add to Definition
Conversion Criteria
Measurement
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Window
Advanced
%
Users
Conversion Rate
All Steps
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Window
Advanced
%
Users
Conversion Rate
All Steps
Unit
#
%
$
Custom
Abbreviation
Yes
No
Decimals
←.0
.00 →
Preview
12.5%
How do you want your numbers to look? $1.25M, or £1,258,038.75? Make your numbers look right to you.
Choose how your numbers display to match your reporting needs, as percentages (%), currency amounts ($), or custom formats (#).
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Window
Advanced
%
Users
Conversion Rate
All Steps
Groups
User
Company
Billing ID
The Group selection allows us to select which table this metric should measure from.
Choose whether your metric should look at Users, Companies, or another group, so you're measuring the right cut of your data.
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Window
Advanced
%
Users
Conversion Rate
All Steps
Measure
Conversion Rate
Unique
Total Conversions
Total Sessions
Time to Convert
Property Sum
Select the type of measurement you'd like from this.
Select how you'd like to quantify this behavior
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Window
Advanced
%
Users
Conversion Rate
All Steps
Conditions
All Steps
Steps 1 → 2
Steps 2 → 3
Control whether a metric includes all steps in a behavior funnel or a specific subset. This helps you isolate conversion patterns across full or partial user flows.
Behaviors are reusable definitions for Simple, Funnel, or Retention analyses. They allow teams to standardize definitions of key user flows and ensure consistency across different analyses.
A
Total Marketing Pageviews
Marketing Pageviews
Viewed Homepage
or
Viewed Industries Page
or
Viewed Use Cases Page
Add Event
%
Users
Unique
Simple Behaviors
Example
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Convert within
7
days
%
Users
Conversion Rate
All Steps
Funnel Behaviors
Example
A
New User Retention Rate
New User Retention
Account Created
then
Clicked Login
Add Event
Retained
on
each day
%
Users
Retention Rate
< 1 Day
Retention Behaviors
Example
How might you view various metrics?
Metric
Column Chart
Metric Chart
Metric
Funnel Chart
Metric Chart
Metric
Funnel Chart
Metric Chart
Metric
Retention Curve
Metric Chart
Frequently Asked Questions
Save Time
Scenario
You find yourself building metrics with the same definition over and over again.
Why save?
You want to save time and avoid redoing the same work repeatedly.
Abstract a Definition
Scenario
Let’s say you build a few metrics without using a saved Behavior:
Sign Up Funnel Conversion Rate
Sign Up Funnel Total Conversions
Sign Up Funnel Time to Convert
Sign Up Funnel Unique Users
If you build several metrics without a saved Behavior, any change—like adding missed funnel steps—means updating each metric individually. That’s a time-consuming issue and only compounds as you add new metrics with identical unsaved behaviors within them.
Why save?
If and when definitions change behaviors help you manage fewer definitions while elevating trust and reliability in your metrics all from a single definition.
With a saved Behavior, you update the definition once and all related metrics stay in sync. Simple, efficient, and headache-free.
Align your team and build trust.
Scenario
You need to track a key KPI.
Why save?
You want to create a KPI Metric that anyone can use reliably.
Align your Team
Scenario
You and your team want to work from the same core event definition without having to update individual metrics on your own.
Why save?
You want to save time and avoid redoing that work.
Abstract a Definition
Scenario
You're building a definition and find yourself wondering how many metrics you'll need based on this one definition.
Why save?
You know a definition you're making now may change tomorrow, but you don't want to have to update it everywhere that definition is used.