Behaviors
An abstract definition of one or more events with a type and potentially conditions.
Metric
Behavior
Event
Simple
Funnel
Retention
A group of event definition (optionally filtered) where we want to track when any of these events are triggered in no particular order.
A
Total Marketing Pageviews
Marketing Pageviews
Viewed Homepage
or
Viewed Industry Page
or
Viewed Case Study
Add Event
%
Users
Total Events
Overview
Saved behaviors are reusable definitions for general, funnel, or retention analyses. They allow teams to standardize definitions of key user flows and ensure consistency across different analyses.
Benefits:
Centralize important user flow definitions
Ensure all teams work from the same baseline
Allow different teams to focus on specific aspects of the same funnel
Automatically update all related analyses if the funnel definition changes
Example: For a 5-step sign-up process, teams can simultaneously optimize different stages or metrics (e.g., conversion between steps 2-3, steps 3-4, or overall conversion time) while using the same underlying funnel definition.
This approach promotes consistency, efficiency, and aligned efforts across your organization.
Components of a Saved Behavior
Defined funnel steps
Applied filters
Conversion criteria
Note: A behavior not include metrics
Overview
Example
Simple Behavior
How many x do y?
Funnel Behavior
Who makes it through this sequence?
Retention Behavior
Who does x and comes back to do y?
A
Total Marketing Pageviews
Marketing Pageviews
Viewed Homepage
or
Viewed Industry Page
or
Viewed Case Study
Add Event
%
Users
Total Events
Simple Behaviors
A group of event definition (optionally filtered) where we want to track when any of these events are triggered in no particular order.
Conversion Window
Exclusion Steps
Hold Property Constant
Any Order Funnels
A
Sign Up Conversion Rate
Sign Up Funnel
1
Viewed Homepage
then
2
Clicked Sign Up
then
3
Account Created
Add Event
Convert within
7
days
%
Users
Conversion Rate
All Steps
Funnel Behaviors
A sequence of events occurring within a specified window of time.
Conversion Window
TKTKTK
Hold Property Constant
TKTKTK
Exclusion Steps
Exclusion steps act as a "did not do" filter in your funnel analysis. They let you track users who:
Completed certain events
Skipped a specific event
Continued to later events
Example: In a funnel tracking users who did events A → B → D, an exclusion step for event C would remove users who performed event C after events A and B, preventing them from being counted in event D.
Note: Users who did the excluded event are still counted in earlier funnel steps, just not in steps after the exclusion point.
How to set up: Go to "Conversion Criteria" → "Advanced" → "Exclude users who did..." and select the event to exclude.
Sign Up Actions
1
Viewed Homepage
then
2
Clicked Sign Up
then
Logged Out
3
Account Created
Add Event
Convert within
Advanced
Any Order
Exclude users who...
Hold Property Constant
Any Order Funnels
Imagine a funnel where users can complete steps in any order they like - that's what Any Order Funnels offer. This feature is perfect for processes like job applications, where users need to provide various details, but can do so at their own pace.
How it works:
Enable "Any Order" in the Advanced menu
Choose which steps are fixed (numbered) or flexible (*)
Users complete all steps, but in their preferred sequence
This approach gives your users more freedom while ensuring all necessary information is collected. It's a win-win for user experience and conversion rates!
Sign Up Funnel
1
Clicked Sign Up
then
First Name Added
then
Last Name Added
then
Email Address Added
then
2
Form Completed
then
3
Account Created
Add Event
Convert within
Advanced
Any Order
Exclude users who...
Hold Property Constant
A
New User Retention Rate
New User Retetnion
Account Created
then
Clicked Login
Retained
on
each day
%
Users
Retention Rate
< 1 Day
Retention Behaviors
TK TK TK
Saved behaviors are reusable definitions for general, funnel, or retention analyses. They allow teams to standardize definitions of key user flows and ensure consistency across different analyses.
Benefits:
Centralize important user flow definitions
Ensure all teams work from the same baseline
Allow different teams to focus on specific aspects of the same funnel
Automatically update all related analyses if the funnel definition changes
Example: For a 5-step sign-up process, teams can simultaneously optimize different stages or metrics (e.g., conversion between steps 2-3, steps 3-4, or overall conversion time) while using the same underlying funnel definition.
This approach promotes consistency, efficiency, and aligned efforts across your organization.